內(nèi)容準(zhǔn)則是指設(shè)計一份畫冊時必須要注意到的內(nèi)容規(guī)范。要求是一定要達到商家的宣傳目的，宣傳效果，宣傳對象。從而設(shè)計好企業(yè)的宣傳畫冊。
設(shè)計準(zhǔn)則
一個企業(yè)畫冊設(shè)計的成功與否在于畫冊設(shè)計的定位，首先要做好與客戶進行溝通好，包括畫冊設(shè)計的風(fēng)格定位、企業(yè)文化及產(chǎn)品特點分析、行業(yè)特點定位、畫冊操作流程、客戶的觀點等都可能影響畫冊設(shè)計的風(fēng)格。好的畫冊設(shè)計離不開設(shè)計前的溝通和配合，這樣才能體現(xiàn)客戶的消費需要，才能給客戶創(chuàng)造出比較有實效的畫冊設(shè)計。
畫冊設(shè)計又分為：企業(yè)畫冊設(shè)計、產(chǎn)品畫冊設(shè)計、企業(yè)形象畫冊設(shè)計、宣傳畫冊設(shè)計、折頁設(shè)計、單頁設(shè)計、封面設(shè)計、畫冊封面設(shè)計等。這些畫冊都用一定的準(zhǔn)則，下面由上知設(shè)計一一進行闡述。
畫冊封面設(shè)計應(yīng)該畫冊的封面設(shè)計是畫冊內(nèi)容、形式、開本、裝訂，印刷后期的綜合體現(xiàn)，好的畫冊封面設(shè)計要從全方位出發(fā)。
封面設(shè)計，封面設(shè)計更注重對企業(yè)形象的高度提煉，要給人以過目不忘的感覺。企業(yè)畫冊設(shè)計，應(yīng)從企業(yè)自身的性質(zhì)，文化，理念，地域等方面出發(fā)，來體現(xiàn)企業(yè)的精神。
產(chǎn)品畫冊設(shè)計，產(chǎn)品畫冊的設(shè)計著重從產(chǎn)品本身的特點出發(fā)，分析出產(chǎn)品要表現(xiàn)的屬性，運用恰當(dāng)?shù)谋憩F(xiàn)形式，創(chuàng)意來體現(xiàn)產(chǎn)品的特點。這樣才能增加消費者對產(chǎn)品的了解，進而增加產(chǎn)品的銷售。
折頁設(shè)計，一般分為兩折頁，三折頁，四折頁等。根據(jù)內(nèi)容的多少來確定頁數(shù)的多少。有的企業(yè)想讓折頁的設(shè)計出眾，可能在表現(xiàn)形式上才有模切，特殊工藝等來體現(xiàn)折頁的獨特性，進而增加消費者的印象。
企業(yè)形象畫冊的設(shè)計更注重體現(xiàn)企業(yè)的形象，應(yīng)用恰當(dāng)?shù)膭?chuàng)意和表現(xiàn)形式來展示企業(yè)的形象。這樣畫冊才能給消費者留下深刻的印象，加深對企業(yè)的了解。
總之不管是企業(yè)畫冊設(shè)計，還是產(chǎn)品畫冊設(shè)計，都離不開事先進行的溝通。希望中小企業(yè)在進行畫冊設(shè)計，應(yīng)該把握好以上這些準(zhǔn)則，這樣才能更好的做出想要的畫冊效果。
企業(yè)文化
企業(yè)長期經(jīng)營活動和管理經(jīng)驗的總結(jié)，并成為企業(yè)區(qū)別其它同行的特質(zhì)。通過時間的積累和企業(yè)內(nèi)部的共同努力使之成為獨特的企業(yè)文化，其具有唯一性。獨特的企業(yè)文化也是品牌價值的衡量標(biāo)準(zhǔn)之一。而畫冊設(shè)計過程是對這一文化特質(zhì)的反映和提煉。
市場推廣
畫冊的元素，版式，配色不但需要符合設(shè)計美學(xué)的三大構(gòu)成關(guān)系，更重要的是完整的表達市場推廣策略，包括產(chǎn)品所針對的客戶群，地域，年齡段，知識層等。比如一本兒童用品的畫冊需要完整表述企業(yè)樂觀，向上的精神面貌，配色要可愛，活潑，版式豐富 而有趣，產(chǎn)品羅列有條不紊等等。
表現(xiàn)手段編輯
一本畫冊是否符合視覺美感的評定依據(jù)。包括圖形構(gòu)成，色彩構(gòu)成，空間構(gòu)成。三大構(gòu)成的完美表現(xiàn)能夠提升畫冊的設(shè)計品質(zhì)和企業(yè)內(nèi)涵。
這個環(huán)節(jié)需要攝影和PS修圖共同完成，通常要求產(chǎn)品表面光潔，明暗對比強烈而不失細節(jié)。因此，其對設(shè)計師的基本功需要更高的要求，而不再局限于版式設(shè)計。
Content criteria refer to the content specifications that must be noticed when designing a picture album. The requirement is to achieve the propaganda purpose, propaganda effect and propaganda target of the merchants. In order to design a good business brochure.

design criteria

The success of an enterprise's album design lies in the positioning of the album design. First of all, we should communicate well with customers, including the style positioning of the album design, the analysis of the enterprise culture and product characteristics, the industry characteristics positioning, the operation process of the album, the customer's viewpoints, and so on, which may affect the style of the album design. Good album design can not be separated from the communication and cooperation before the design, so as to reflect the consumer needs of customers, in order to create more effective album design for customers.

The album design is divided into: enterprise album design, product album design, enterprise image album design, propaganda album design, folding design, single page design, cover design, album cover design, etc. These albums are all based on certain criteria, which are described in detail below by the known designs.

The cover design of the album should be a comprehensive reflection of the content, form, opening and binding of the album. A good album cover design should start from all aspects.

Cover design, cover design pays more attention to the highly refined corporate image, to give people the impression of never forgetting. The design of enterprise picture album should embody the spirit of the enterprise from the aspects of the nature, culture, concept and region of the enterprise itself.

Product album design, product album design focuses on starting from the characteristics of the product itself, analyzing the attributes of the product to be displayed, using appropriate forms of expression, creativity to reflect the characteristics of the product. Only in this way can we increase consumers'understanding of products, and then increase the sales of products.

Folding design, generally divided into two folds, three folds, four folds and so on. The number of pages is determined by the content. Some enterprises want to make the folding design outstanding. They may have die-cutting in the form of expression, special technology and so on to reflect the unique folding, thereby increasing the impression of consumers.

The design of enterprise image album pays more attention to embodying the image of the enterprise, and uses appropriate creativity and forms of expression to display the image of the enterprise. Only in this way can the picture album leave a deep impression on consumers and deepen the understanding of enterprises.

In short, whether it is the design of enterprise picture album or the design of product picture album, it is inseparable from prior communication. Hope that small and medium-sized enterprises in the design of picture albums, should grasp the above guidelines, so as to better make the desired picture album effect.

corporate culture

The summary of long-term business activities and management experience of enterprises has become the characteristics that distinguish enterprises from other peers. Through the accumulation of time and the joint efforts within the enterprise, it becomes a unique corporate culture with uniqueness. Unique corporate culture is also one of the criteria to measure brand value. The album design process is a reflection and refinement of this cultural trait.

Market promotion

The elements, format and color matching of the picture album need not only to conform to the three major components of design aesthetics, but also to fully express marketing strategies, including customer groups, regions, age groups, knowledge levels, etc. For example, a picture album of children's articles needs to fully express the optimism of the enterprise, the upward spiritual outlook, the color matching should be lovely, lively, rich and interesting format, and the products listed in an orderly manner.

Editor of Expressive Means

Whether a picture album conforms to the evaluation basis of visual aesthetics. Including graphic composition, color composition, space composition. The perfect performance of the three components can improve the design quality and enterprise connotation of the album.

This link needs to be completed by photography and PS repairs. Usually, the surface of the product is smooth and the contrast between light and shade is strong without losing details. Therefore, the basic skills of designers need higher requirements, not confined to layout design.

深圳頂點廣告設(shè)計機構(gòu)專業(yè)從事畫冊設(shè)計/標(biāo)志設(shè)計/包裝設(shè)計/廣告設(shè)計及 展覽設(shè)計的設(shè)計機構(gòu)。我們始終保持最優(yōu)的服務(wù)和最強的競爭優(yōu)勢,不斷創(chuàng)新,真正做好最佳合作伙伴的職業(yè)角色。
我們秉承“以人為本,以市場為命脈,以專業(yè)服務(wù)為中心”的服務(wù)理念。注重與客戶進行有效的溝通,深入了解客戶需求,尊重及力求實現(xiàn)客戶的期望,為客戶提供高水準(zhǔn)、專業(yè)、個性化及貼切的設(shè)計服務(wù)。
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深圳市頂點企業(yè)形象策劃有限公司
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