展柜規(guī)劃理念和店面主題規(guī)劃，規(guī)劃理念的表達(dá)千萬不能過于直白，要注意以下幾個(gè)方面：
The concept of display cabinet and store theme planning must not be too straightforward.
一．是要注意展柜規(guī)劃規(guī)劃主題的具體化、清晰化和特殊化。例如，表達(dá)一位白領(lǐng)女人在化妝品店里瀏覽化妝品的場景，假如讓人不能了解，或歸于過于大眾化的日常環(huán)境，就會失掉所指，然后也就背離了個(gè)性化規(guī)劃的主旨。這樣的規(guī)劃是毫無意義的。
First, we should pay attention to the concretion, clarity and specialization of the theme of the exhibition planning and planning. For example, to express a white-collar woman in a cosmetic shop to browse cosmetics in a cosmetic store, if it can't be understood, or in a too popular daily environment, it loses its finger and then deviates from the theme of personalized planning. Such a plan is meaningless.
二．是要注意運(yùn)用藝術(shù)化手法。例如，使用隱喻的表現(xiàn)方式，這樣能夠使規(guī)劃充滿情諧和幻想力，假如缺少了幻想的空間，表達(dá)過于直白，就不會發(fā)生吸引力，使規(guī)劃落入俗套。
Two. We should pay attention to the use of artistic techniques. For example, the use of metaphorical expression can make the planning full of love and fantasies. If there is no space for fantasy and the expression is too straightforward, it will not be attractive and the planning will fall into the custom.
展柜規(guī)劃理念主題展柜規(guī)劃的構(gòu)思與創(chuàng)意，應(yīng)該取自于日子，當(dāng)然，學(xué)習(xí)影視和廣告，也會受到必定的啟示。
The concept and creativity of the exhibition cabinet planning and theme exhibition cabinet should be taken from the day. Of course, learning videos and advertisements will also be enlighten.
三．是要注意細(xì)節(jié)和空氣。例如店面的展柜擺設(shè)、展柜的配飾、展柜燈光和店面環(huán)境色調(diào)等，由于這些都是能夠引起聯(lián)想的標(biāo)志手法，使人仿佛置身于實(shí)際傍邊，然后發(fā)生相應(yīng)的情感體會，才不會過分直白。
Three. Pay attention to the details and the air. For example, the layout of the storefront, the accessories of the showcase, the lighting of the cabinet and the tone of the storefront, etc., as these are the symbols that can cause the association, make people seem to be in the actual side, and then have the corresponding emotional experience, so that it will not be too straightforward.
展柜規(guī)劃理念和店面主題規(guī)劃，表達(dá)千萬不能太直白，太直白的表達(dá)非但不能達(dá)到很好的作用，反而會拔苗助長，每一個(gè)規(guī)劃都是通過創(chuàng)意與理念相結(jié)合的產(chǎn)品，假如不經(jīng)修飾的表達(dá)，往往會空洞，徹底起不到想要的作用。
The idea of the layout of the cabinet and the theme planning of the storefront can not be too straightforward. The expression that is too straightforward can not achieve a good effect. Instead, it will help. Each plan is a product which is combined with ideas and ideas. If the expression is not modified, it is often empty and can not play the role.

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